On Fireworks, Concerts, and Staying Connected with Customers

first_imgLike many people throughout the United States last weekend, I enjoyed an extended holiday break to celebrate the Fourth of July with my family. We enjoyed music, barbecue, a walk through the Krohn Conservatory, and a trip to Findlay Market in Cincinnati as we caught up with family members and celebrated our nation’s independence. One of the highlights of the weekend was attending the Fourth of July Patriotic Pops concert along the riverfront of the Ohio River, east of downtown Cincinnati. Mist fell early in the evening, but rain held off for a fantastic concert by the Cincinnati Pops Orchestra. It was a special event: the concert celebrated the 75th anniversary of the United Service Organization (USO).Following the concert, the skies lit up with a colorful fireworks display accompanied by musical scores from popular movies, like the James Bond series and Star Wars. I had a wonderful time at the concert and thoroughly enjoyed the light show in the sky. Connecting with CustomersWhen I checked my email messages the next morning, I was pleasantly surprised to find a follow-up email message from the Cincinnati Pops Orchestra, asking me:How did you enjoy Patriotic Pops last nightNow, I’ve received plenty of “thanks for attending our event” email messages. And I’ve crafted dozens of messages myself for events I hosted.But I can’t remember any time I’ve received an email message from an orchestra so quickly after an event. It was clear someone paid close attention to creating an email that would encourage concertgoers to read the message. What stood out for me were the small details, including: Timeliness. Cincinnati Pops sent it the morning after the concert, while it was still fresh in my mind. How many times have you received what did you think of the event? email messages a week, two weeks, even two months after an event?How do you feel about the event? Do you even remember it? I know I have a hard time remembering the event when so much time has passed.Clearly identified sender. The message was sent from Cincinnati Pops Orchestra email address, a name I quickly recognized.Many organizations use a sender email address for the president or marketing director, names many people don’t recognize. Descriptive subject line. The subject line quickly got to the point by asking how I enjoyed the Patriotic Pops concert the night before.The personalized subject line made it clear what the message was about and what content I could expect in the email message. I had no hesitation opening the message.Thanks for attending the event. The first sentence in the message thanked me for attending the event, a nice way to open the message. Ask for feedback. The second paragraph invited me to share my feedback by completing a survey.The button to take the survey was prominent, and clearly labeled Begin Survey.I’m the type of person who completes surveys, given I know who’s conducting the survey and how the results will be used. The Cincinnati Pops Orchestra explained what they planned to do with the survey. I took it. Added incentive to take survey.For those who needed an extra incentive to complete the survey, the orchestra offered a goodie: a chance to win a $100 Amazon gift card. Nice touch!Link to upcoming events. The email message ended with a hope to see you at our upcoming season with a link to the website page for the 2016-17 season with event listings.Hey, that’s a great way to encourage existing customers to return for concert events, link to the upcoming events page. Don’t force the customer to go search for the events page. ConclusionOverall, I was delighted with the email message from Cincinnati Pops. I could tell their design team valued customers’ time by keeping the content concise. As a customer, I was glad it wasn’t a standard thanks message with no personalization. If it was, I probably would have deleted the message, without reading it completely. But because it was personalized, timely, and short, I read the message and gladly took the survey. Fingers crossed I might win the gift card!As someone who’s been designing and creating email messages for over 16 years, I appreciate the effort and care it took to build a message that connected with customers and encouraged them to open and act on the message. Well done, Cincinnati Pops Orchestra! Share this:Click to share on Twitter (Opens in new window)Click to share on Facebook (Opens in new window)Click to print (Opens in new window)Like this:Like Loading…Related5 Interesting Things I Learned at WordCamp Cincinnati 2016This past weekend I traveled to Cincinnati, Ohio and joined over 200 business owners, designers, developers, writers, and digital marketers at WordCamp Cincinnati. Held at the University of Cincinnati, the two-day WordPress-focused event featured a schedule with a wide range of speakers and topics. WordCamp Cincinnati included tracks for marketing,…In “WordPress”Photo of the Week: Krohn ConservatoryLast week during the Fourth of July holiday weekend, I had the pleasure of visiting one of the oldest conservatories in the United States, Krohn Conservatory in Cincinnati, Ohio. Located in Eden Park, northeast of downtown Cincinnati, the aluminum and glass Art Deco conservatory houses four impressive greenhouses—Palm, Tropical, Desert,…In “Miscellaneous”Google Doodle Celebrates the Fourth of JulyLove today’s Google Doodle celebrating the Fourth of July holiday in the United States. https://youtu.be/zNucQdwXH9A With the “The President’s Own” United States Marine Band playing the Stars and Stripes in the background, a young fife player struggles to keep up with the rest of the band in the July 4th…In “Miscellaneous”last_img read more

The 55 Piece Mobile Search Tool Kit

first_imgThe Rise and Rise of Mobile Payment Technology Role of Mobile App Analytics In-App Engagement Related Posts Why IoT Apps are Eating Device Interfaces What it Takes to Build a Highly Secure FinTech …center_img Written by Charles S. Knight,SEO and edited by Richard MacManusLast week I saw the following ad in Radio Shack for the Kronus 55Piece Home Repair Tool Set: Molded case (1) Bits (20) Bit holder (2) Claw hammer (1) Level (1) Pliers (1) Wire stripper (1) Long nose pliers (1) Utility knife (1) Wrench (1) Hex keys (sae& metric) (18) Hex key holder (1) Tape measure (1) Ratchet (1) Screwdrivers(4)All for just $29.99!As I was reaching for my credit card, the thought occurred to me: why notoffer a 55 Piece Mobile Search Tool Kit… and not for $29.99, but forfree!The Mobile Search field is going to be “huge”, but right now it’sgrowing in fits and starts. So for the early adopters amongst us, a tool kitwill come in handy. Here then is my 55 piece tool kit for mobile search:With this tool kit in hand, you’ll be ready to tackle whatever mobile projectcomes along. It’s almost impossible to fit all of thesenifty features into any of the hundreds of mobile devices in use right now, so don’tbe caught without your 55 piece kit!As usual, we encourage you to tell us about any mobile search applicationthat we missed – here in the comments of Read/WriteWeb. charles knight altsearchengine 1 Tags:#Analysis#mobile#web last_img read more

Firefox Tops 20% in November, IE Now Under 70%

first_imgAccording to the latest data from Net Application, in November, Mozilla’s Firefox browser surpassed 20% market share for the first time in its history, while Microsoft’s IE7 now only commands under 70% of the browser market. Google’s Chrome, which had been hovering around 0.75% after its initial release, saw a small growth spurt at the end of 2008, while Apple’s Safari made significant gains during the last year.Even though Net Applications’ global data for December is still preliminary, IE’s decline during 2008 is remarkable, especially given its former dominance of the browser market. During the last year, every other major browser gained market share at the cost of IE. Firefox grew from 16.98% in January to over 21% in December, Safari gained 2 points, and while Opera’s slow growth seems to have stagnated at the end of the year, it still gained 0.1% over the year. Only the deprecated Netscape browser saw its market share decline to under 0.5%.Net Applications thinks that that the U.S. election, the Thanksgiving holiday, the rising unemployment in the U.S., and the extra weekend in November led to an increase in residential browsing during that month, but the general trends clearly also continued during December. Will IE8 Make a Difference?It will be interesting to see if the upcoming release of IE8 will be enough to turn Microsoft’s fortunes in the browser market around. While we like the beta version of IE8 as a general purpose browser, it still doesn’t have the extensibility and speed of Firefox. Google is also working on an extension architecture for Chrome, which will allow developers to port their Firefox plugins over to Google’s browser and give users even more alternatives to IE7 and IE8. 8 Best WordPress Hosting Solutions on the Market A Web Developer’s New Best Friend is the AI Wai… Related Posts frederic lardinoiscenter_img Tags:#Browsers#news#web Why Tech Companies Need Simpler Terms of Servic… Top Reasons to Go With Managed WordPress Hostinglast_img read more

Prandelli: ‘Juve must be careful’

first_imgCesare Prandelli said Juventus “must be careful” as he predicts a tough match at Atalanta when Maurizio Sarri and Gian Piero Gasperini go head-to-head. The league leaders are heading to fifth-placed Atalanta on Saturday and the former Italy coach predicts a close-run thing when Maurizio Sarri and Gian Piero Gasperini go head-to-head in Serie A. “I think it will end in a draw and there will be plenty of goals,” Prandelli told TuttoJuve. “Atalanta are a very challenging opponent; their strength lies within their unit and mentality. I have read that several players will return, including Duvan Zapata, who will certainly want to play a great game. “Gasperini’s team always grinds down the games and it is never over. Juventus must tread carefully.” Prandelli is an ex-Juventus player and also a former Atalanta coach, so is very interested in the duel in the dugout this weekend. Before this meeting they are locked on a head-to-head record of four wins each and five draws. “I don’t have all the facts, but Gasperini has been bothering everyone. Atalanta are a team that has been playing together for many years, it’s difficult to play against them,” added the 62-year-old. “Sarri is still pursuing his philosophy and his idea of football, it is obviously taking some time. He’s only been in Turin for a few months. There will be a lot of interesting aspects, one of them might be the confrontation between a backline of three defenders against one with four.” He is not expecting any of the managers to rotate from their normal approaches but points out that there might players suffering from recent the international break. “No, I’m not expecting any surprises,” he said. “We don’t know about the conditions of the players returning from international duty. If there are any big changes, that will be the case.” Atalanta and Juventus clash at 2pm on Saturday. Watch Serie A live in the UK on Premier Sports for just £11.99 per month including live LaLiga, Eredivisie, Scottish Cup Football and more. Visit: https://subscribe.premiersports.tv/last_img read more